Despite the widespread adoption of the cloud, organizations have a long way to realize its full potential. We share some of the most common ideas about the supposed limitations of the cloud and invite you to discover together the reality of the advantages that you can’t fail to deliver to your customers.

Most organizations are aware of the benefits of the cloud, and for this reason, about 90% of organizations worldwide have cloud services in their data management and information security configuration.

However, since its inception, the cloud has been perceived by a large percentage of these companies just as an unrivaled solution for information storage. Although this is an undeniable advantage offered by the cloud, this perception is quite limited and does not reflect the true potential that companies can take advantage of using this type of service.

Let’s review. When a company decides to use cloud-based technology, the services and solutions have the advantage of being permanently updated. Gone are the routine maintenance visits required by those who do not use Cloud solutions. Cloud service providers can make it a very simple, fully automatic, and virtual process for organizations to enjoy the latest updates, with complete functionality, without having a dedicated staff for this task or incurring costs associated with such updates. This is one of the critical factors that increase the savings obtained from Cloud services and solutions in the long term.

Likewise, the administration of these Cloud services and solutions is performed remotely. This allows the response to unscheduled needs to be much faster and almost immediate. But it doesn’t stop there. Some of the physical services offered within organizations can also be controlled remotely. We are talking, for example, about access controls to facilities and devices based on Multi-factor Authentication controlled from mobile devices. This is when cloud services go beyond the virtual aspect, which is often seen as a limitation, and begin to change the way physical systems work in organizations.

One of the indisputable advantages that the cloud offers its users is scalability. Adapting solutions to each business’s growing or decreasing needs is an advantage that the cloud has over locally hosted solutions and infrastructures. The flexibility that companies that manage cloud services and solutions have allows them to make decisions with greater freedom, always having the confidence that no matter what the future holds, their cloud infrastructure will adapt to meet their needs.

If you are concerned about the belief that the cloud does not need to be managed and, therefore, you have the perception that your information will be more exposed because no one is dedicated to taking care of it, we have good news for you. Most cloud providers take care of the administration and maintenance of the servers, which is why, although users may miss the need to do it themselves, their information is safe and secure. Now, cloud management will always be a shared responsibility between providers and users, as users will always oversee access controls and the proper use of information, solutions, services, and infrastructure.

Finally, let’s talk about security. Cloud cybersecurity deals with the protection of digitally accessed data. Many users fear that, for this reason, cybersecurity is limited to this type of data. Therefore, it is necessary to ensure the convergence of cybersecurity with the physical security offered in the organization. This convergence occurs, for example, when the access control of a building is based on a Cloud solution. At that point, when cloud solutions cross the virtual barrier, convergence is guaranteed. Convergence guarantees the organization’s agility to quickly identify threats, have connected systems to react no matter where the attack is, and mitigate risks easily and efficiently.

Don’t just stick to the primary uses of the cloud. Instead, free yourself from ideas about the limitations of the cloud and get the savings that cloud solutions offer you, reduce the workloads of each organization and enjoy offering the best and most complete security for your customers. Start now!

Most businesses see themselves in the cloud in the next five years: is it necessary to put aside their on-premises infrastructures?

The use of the cloud in today’s business environments is one of the most announced realities in the technological world. Due to its versatility, availability, agility, and cost characteristics, among many other aspects, the cloud has for years been considered the “must be” of IT services for organizations.

Undoubtedly, the 2020 pandemic gave an incredible boost to the transformation of the business model of many industries and implicitly catapulted the cloud as the foundation for achieving the flexibility with reliability that businesses needed for their new models. Moreover, this global emergency highlighted the need and the preference of many users for the benefits of the cloud.

Still, many organizations are finding that although they plan to be in the cloud in the next five (5) years, a 100% transition of their infrastructure may not be the right answer.

For example, Hornetsecurity’s recent survey of hybrid cloud adoption (1) indicates that although 93% of organizations said they intend to adopt the cloud over the next five years, 2 out of 3 organizations indicated that far from seeing the hybrid environment as a “Frankenstein” resulting from the pandemic, they are considering it as the destination of their IT infrastructure.

To reach this conclusion, a myriad of factors are mixed, such as:

  • The difficulty in determining the best time to move and whether it is better to make migration in phases or a single move.
  • Industry regulations that limit the handling of certain types of information in public infrastructure
  • Existing software in the company -legacy apps- vital for the operation and well-being of the company, not designed for the cloud environment.
  • Concerns related to information security, privacy, and access controls

These drawbacks are sometimes real, but in the vast majority, they are limitations that are properly handled by experts or related to perceptions generated without data.

Managed service providers have a great opportunity to handle these types of objections in businesses across industries and give them the ability to move to the cloud, as it is best suited for their businesses.

At Intcomex Cloud, we offer you the best cloud solutions for your customers with the support of cloud experts through our Professional Services. With our support, your customers will receive the best guidance and service to achieve the transition to the cloud that fits perfectly with their specific characteristics and needs. So contact us at [email protected], and let’s do it together!

(1) )Knowledge Base | Hornetsecurity | Cloud Email Security Services, 2022)

Keep accelerating your growth in the Cloud with the best of AWS re:Invent 2021

Let’s recap: Find in our selection of AWS re:Invent valuable materials, information, and examples on how you can accelerate the success of your business by leveraging AWS services.

As you remember, AWS re:Invent last December 2021 brought together the best of the Cloud community for its partners and customers. In the tenth edition of this event, AWS took advantage of the Cloud’s versatility to offer multiple scenarios, topics, and speakers during the days of the event covering the most exciting and pressing topics for its guests.

Luckily, it’s not too late to take advantage of the best of AWS re:Invent! The information is available to all users after a simple registration. Intcomex Cloud wants to make your business successful with agility and efficiency. That’s why we have selected a series of sessions that took place during AWS re:Invent, which we know will be very useful for you to find new ways to see the business and meet the challenges of everyday life. Best of all, as always, you can count on our experts to help you deliver the best of AWS to your customers:

DevOps:

  • Amazon CodeGuru 
  • Terraform Support for AWS Control Tower
  • Amplify Studio
  • AWS Cloud Development Kit (CDK)
  • AWS CDK Construct Hub
  • CloudWatch Real User Monitoring (RUM)
  • Amazon CloudWatch Evidently
  • AWS Microservice Extractor for .NET
  • AWS SDKs
  • Manage AWS Resources from Slack
  • Karpenter
  • Amazon ECR – Pull Through Cache Repositories
  • AWS Marketplace for Containers Anywhere
  • re:Post
  • AWS BugBust

Serverless

  • AWS Lambda: Event Filtering
  • AWS Lambda: Partial Batch Response for SQSaaES
  • Amazon EventBridge: S3 Data Plane Notifications
  • AWS Lambda OffsetLag
  • AWS Lambda: Ephemeral Storage
  • Amazon EventBridge cross-Region support
  • AWS Step Functions: Integration with Athena Console
  • AWS Step Functions: Sync Express support for PrivateLink
  • Amazon SQS: DLQ Redrive
  • Amazon SQS: Managed SSE

Compute

  • AWS Graviton3 and Amazon EC2 C7g instances
  • Amazon EC2 G5g instances powered by AWS Graviton2
  • Amazon EC2 Im4gn and Is4gen instances powered by AWS Graviton2
  • Local Zone Expansion
  • Amazon EC2 M1 Mac instances
  • Amazon EC2 X2i instances – Coming Soon
  • AWS Compute Optimizer
  • Amazon CloudWatch Metrics Insights
  • Amazon Braket Hybrid Jobs
  • Outposts Servers
  • Outposts Region Expansion
  • AWS Managed Microsoft AD Metrics
  • Workspaces Web

Networking

  • Cloud WAN
  • Direct Connect SiteLink
  • Transit Gateway Intra-Region Peering
  • IP Address Management
  • VPC Network Access Analyzer
  • Private 5G
  • Data Out Transfer Price Reduction
  • Partner-Managed Firewall Offering
  • Connect

Storage

  • S3 Intelligent-Tiering:  Archive Instant Access tier
  • Amazon S3 Price Reduction
  • EBS Snapshot Archive
  • Recycle Bin for EBS Snapshots
  • AWS Snowball with Tape Gateway
  • Next generation Amazon FSx for Lustre file system
  • Amazon FSx for OpenZFS
  • AWS Backup support for Amazon S3 and VMware workloads
  • AWS Backup support for Amazon S3 and VMware workloads

Security

  • Amazon Inspector
  • AWS Control Tower capabilities
  • AWS Control Tower Data Residency Controls
  • AWS WAF adds support for Captcha
  • AWS WAF automatic application layer DDoS mitigation

Migration

  • AWS Mainframe Modernization
  • AWS Migration Hub Refactor Spaces

Architecture

  • AWS Well-Architected
  • Well Architected Lenses

Analytics

  • AI for Data Analytics (AIDA) Partner Solutions
  • Data Exchange for APIs
  • AWS Lake Formation Governed Tables
  • New storage API that solves those key challenges
  • Amazon Athena ACID transactions
  • Amazon Athena Engine Upgrade
  • Amazon EMR Serverless
  • Amazon MSK Serverless
  • Amazon Kinesis Data Streams on demand
  • AWS Data Labs

Databases

  • Amazon DynamoDB Standard-Infrequent Access (Standard-IA) table class
  • New capabilities for Amazon Timestream
  • Amazon Redshift Serverless
  • Amazon Redshift Serverless – Easy Start Experience
  • Redshift Automated Materialized views
  • Redshift Query Editor v2 – Notebook Support
  • AWS DMS Fleet Advisor
  • Database Migration Service – Time Travel

AI/ML

AI/ML Services

  • The AWS ML Stack
  • Amazon EC2 Trn1 Instances for ML Training
  • The AWS ML Stack
  • Amazon SageMaker Notebooks
  • Amazon SageMaker Training Compiler
  • Amazon SageMaker Inference Recommender
  • Amazon SageMaker MLOps
  • Amazon SageMaker Ground Truth Plus
  • Amazon SageMaker Canvas
  • Amazon SageMaker Studio Lab
  • AI & ML Scholarship Program
  • AWS ML Stack
  • Amazon Textract
  • Amazon Personalize
  • Amazon Kendra -Custom document enrichment
  • Amazon Lex -Automated chatbot designer

IoT

  • FleetWise
  • AWS IoT RoboRunner
  • FreeRTOS out-of-the-box
  • AWS IoT Greengrass & Systems Manager
  • AWS IoT Greengrass Software Catalog
  • AWS IoT SiteWise Hot/Cold Storage Tiers
  • AWS IoT Fleet Indexing enhancements
  • FreeRTOS extended maintenance

Did you enjoy our selection? If you would like more information on leveraging AWS services with your customers, contact us at [email protected]. Also, keep visiting the Intcomex Cloud Blog, where we will be sharing selected sessions from AWS Re:Invent 2021, so you don’t have to wait until the next edition.

Enroll in our Microsoft-certified courses

Now, at Intcomex Cloud, we are officially a Microsoft Learning Partner, which means that our 10 MCTs (Microsoft Certified Trainers) are trained and accredited to provide basic and advanced training courses on the different products and services from the brand.

No, we are not going to dabble in the education business. So why become a Microsoft Learning Partner, then? You, our business partners, our resellers, are the reason.

In today’s IT industry -particularly in the cloud business-change is the only predictable constant, and it happens at breakneck speeds. So being able to stay on top of and keep pace with change or, even better, anticipate it are crucial skills to survive but, above all, to thrive.

In the end, that’s what we all want, to thrive in this industry, so at Intcomex Cloud, we decided to equip our solution architects and cloud experts with the latest and most up-to-date resources and knowledge about Microsoft services so that they could provide the best advice and support to our resellers. Now, as the brand’s Learning Partners, they’ll be able to share all that knowledge and training resources with you. 

We invite you to stay tuned. Soon we will be publishing both basic and advanced courses that we will make available to you completely free of charge.

Cloud computing has a wide reach, which allows to  improve the experience of customers and users. 

Cloud-based services have significant advantages over services with traditional structures. Cloud computing offers services, tools, and applications that deploy more agile and flexible performance, resulting in greater satisfaction for customers and users. 

Not surprisingly, the growth of the cloud industry is of such proportions that Gartner estimates that by 2025, 85% of organizations will be enjoying its benefits, strongly improving their operational efficiencies. 

One of the significant advantages of the cloud industry is the possibility of offering solutions “as a service,” which allows improving the results obtained by reducing investment and risk. 

“Call Centers” are typical beneficiaries of all the advantages of the cloud. CCaaS or Call Centers as a Service get the following benefits for their users when performing in the cloud: 

  • Seamless omnichannel experience: For companies with various customer service channels, phone lines, websites, chat, messaging applications, etc., users may perceive the lack of connection between these media. This difficulty stems from having many customers contact channels to facilitate the service. The cloud allows eliminating these disconnections by providing access from a single platform, providing a real omnichannel experience. In addition, no matter which channels the customer has generated the contact, the response is unified, improving the user experience. 
  • Reduced call times: This is one of the features that most impact the consumer experience. Long wait times make users feel dissatisfied, even if their requests are finally met. The service centers based on cloud platforms allow functionalities such as better call routing, automation, and use of artificial intelligence, to speed up the response to the client, improve its quality and reduce their time spent on the line. They also allow organizations to optimize the use of human resources. 
  • Permanent and continuous interaction with customers: nowadays, users expect increasingly long opening hours. The different models of work and study make it necessary to offer permanent care, ideally 24/7. Organizations can rely on chatbots, powered by artificial intelligence, trained to handle frequently asked questions. This option frees up the time of service agents to handle more complex queries, leaving routine questions in the hands of chatbots. Additionally, in addition to improving customer service, this tool enriches the work of service agents, as it leaves everyday tasks for automated tools and personalized attention for special cases. 

These are just some examples of how cloud computing is a fundamental piece today to improve the customer experience while also increasing the operational efficiency of organizations, making cloud platforms the answer to multiple needs of modern organizations. At Intcomex Cloud, we have the best solutions in the cloud, with subscription consumption models, so that while delivering benefits such as those mentioned here to your customers, you grow your business. Let’s talk! 

  • As cloud technologies evolve and the adoption of multi-cloud infrastructures allows end-customers to pick and choose the solutions that better meet their requirements, it becomes more evident that having access to premium-level services they can extend to their clients is paramount for resellers to build a successful cloud practice.  

Since the internet became available to the public a quarter of a century ago, the world has been going through an unprecedented process of constant, fast-pacing changes to the point that it is easy to forget how things were before we were all connected by the web. Today, thanks to this global information network, we are able to achieve things that were regarded as science fiction not that long ago. 

The things and everyday practices the internet has fundamentally changed or simply condemned to extinction are too many to list. Still, one of the most notable examples is Information Technologies.  The volume of data we generate nowadays is so massive, and the speed at which it is transmitted is so fast that the good-old physical server and on-premise infrastructures are now on the way of the dodo. Only the computing power, security, storage, and data-management capabilities cloud computing can provide are up to the task. 

Now, as it became clear that the cloud was the place to be in terms of modern computing, an aggressive race towards cloud technology domination started; and like in an arms race, where each of the competing forces focuses their resources and might to develop the next greatest system to one-up the capabilities of their adversaries, in the race for cloud domination, the competitors keep coming with new creative tools and solutions that give them the edge. 

More than a race, the competition between the IT giants has morphed into an evolutionary process; for each ground-breaking innovation a party makes, the other will develop an even edgier one, or at least one that is just as great. 

You win

It’s hard to predict what brand will rise as the commanding force in the cloud universe and for how long. However, what is clear is that in the evolution of Information technologies, the absolute winners are all of us, the end-users. 

Put in real estate or stock exchange terms, cloud computing is “a buyer’s market” now, meaning that in this evolutionary race, it is the end customer who has the upper hands, and Multi-cloud is a clear example of this. In the current environment, with so many options to choose from, many of them of extraordinary quality, the organizations are no longer limited to one vendor.  

Today, any business or institution can benefit from choosing services across several cloud environments. A multi-cloud architecture allows for utilizing two or more public clouds and private clouds, eliminating the dependence on any single provider. Multi-cloud does not require unified or coordinated operations between cloud environments providing visibility and operation smoothness across domains –an ideal scenario for obtaining the most value out of an IT strategy.   

Additionally, to the power of tailoring the services they buy to fit their requirements like gloves, a multi-cloud strategy puts an organization in a much more solid position to face service outages. No matter how bad things go, compute resources and data storage will always be available in a multi-cloud environment, reducing downtimes and avoiding disastrous scenarios. As a result, governance, risk management, and regulatory compliance standings will improve. 

This end-customer favoring context aligns perfectly with what we, at Intcomex Cloud, set as our ultimate goal: to provide the best cloud solutions available to satisfy every end-customer’s specific needs. 

With great joy, in 2021, we announced the incorporation of Amazon Web Services and Cisco into our portfolio. By adding these two world-class vendors to our already broad range of cloud solutions from leading brands, such as Microsoft Azure, Acronis, AvePoint, Dropsuite, and many more, we achieved our objective of providing our resellers (and the end-customer through them) with an actual multi-cloud offering comprised by the best services and solutions available. 

Nevertheless, bringing the best cloud solutions to the Latin American and Caribbean markets is only the head of the spear. For us, ensuring the success of our distributing partners is just as crucial as providing top-notch solutions, so behind the portfolio comes a staunch commitment to offering resellers all the resources and tools they need to leverage the managed services business model into a sustainable, profitable, successful cloud practice. 

At Intcomex Cloud, the measure of our success is determined by the success of our partners, so accompanying them in their transition to an ‘as-a-service’ model and helping them build their core competencies is at the top of our priority list.  

Through us, our partners and their customers gain access to the resources offered by vendors such as Microsoft over the Azure Migration Desk, or AWS Migration Hub. Although different in approach, both offer customers comprehensive guidance on creating and implementing strategies to achieve success in the cloud.  

Furthermore, we have put together our own state-of-the-art commercial and technical teams throughout Latin America and the Caribbean, so our partners’ needs in areas such as training, commercial strategy, pre and post-sales, marketing, finances, and support are fully satisfied, fast. Additionally, the Intcomex Cloud Platform grants resellers access to our entire portfolio of world-class cloud solutions and provides them with the freedom to self-manage their business, from quotation to billing, licenses, number of seats, and every detail in between. 

We are convinced that a multi-cloud strategy is the most effective way for end-customers to leverage best-in-breed cloud solutions, increase resilience, and meet regulatory requirements when -and only when- it goes hand in hand with premium-level support. 

Professionals who will be successful in the future understand the potential of the cloud and prepare themselves to take advantage of its full capacity

Cloud computing has revolutionized the way IT is consumed and used. Beyond the impact of the hybrid work boom accelerated by the pandemic, this technology has profoundly transformed the use and consumption of computing. The cloud has democratized access to technological resources, removing previous investment barriers and changing how organizations and individuals rely on it to generate value.

Today, more and more organizations of all sizes have access to the resources that support hybrid work, optimize their computing costs, and accelerate the growth of their companies. In addition, the possibility of accessing new services with the pay-as-you-go option, subscription services, software, platforms, and infrastructure as a service that increases their information processing capacity and takes advantage of it significantly accelerates their digital transformation.

Organizations are facing an environment genuinely different than the one they envisioned a short time ago. Therefore, professionals who will lead businesses in the future must prepare to understand the cloud’s potential for their companies and achieve maximum benefit, going beyond the traditional uses presented at an early start. In this context, professionals from all disciplines need to understand the impact of this cloud technology on business and seek related training.

AWS, aware of its role as a leader in cloud computing, has committed to training 29 million people in this field by 2025. Their goal is to end barriers to entry to this industry.

True to this goal, AWS opened the AWS Skills Centre in downtown Seattle last November. In this new learning space, AWS provides free face-to-face training for all types of potential cloud users, creates networking and job search opportunities in the industry for all those who believe in the impact that this technology holds for the future.

This is just the first of several centers opening initially in the United States and later globally. Users will enjoy spaces to learn about the impact of the cloud on robotics, sports, space, smart homes, video games, machine learning, and many other fields of everyday life that are impacted by applications of this technology.

Additionally, at the AWS Skills Centre, AWS will be supporting the community through organized spaces for networking and exploring career opportunities in the industry. As evidenced by the materialization of this initiative, AWS’s commitment to the development of the cloud computing industry is contagious! At Intcomex Cloud, we offer you AWS services to support your customers in their digital transformation process, getting the most out of the cloud.

The growth of the cloud services market does not seem to stop. Although during the global emergency generated by Covid, this growth was explained by the flexibility it offered to various industries and types of users, given the return to business normality, the cloud continues to present impressive growth rates, even compared to the critical months of the pandemic.

The large cloud providers are leading this growth: Amazon, Microsoft, and Google invest heavily in market development and offer innovation in services and solutions that businesses cannot refuse.

This landscape presents users and consumers of these services with the opportunity to use the Multi-cloud strategy to maximize the benefits they find in the cloud. In addition to relying on the cloud to handle the largest workloads, data backups and tools for data analysis can benefit significantly from the diversity of vendors and the different tools and solutions they offer.

There is no longer the need to choose a provider and stick to their conditions. Cloud providers have been developing strengths in areas that all users can use. The perfect universal mix does not exist, which is the most fascinating thing about the Multi-cloud strategy. Each organization can design the combination of services that are most appropriate for its business in terms of efficiency, flexibility, and costs.

This diversity of options also works to the benefit of customers, who can avoid exclusivity clauses or permanence contracts. At the same time, this mobility of customers drives providers to offer better solutions and services in increasingly flexible models and at increasingly competitive costs. In this way, the market wins, and the growth figures demonstrate this.

The multi-cloud strategy also facilitates the selection of suppliers that guarantee compliance with regulations, adaptation to the needs of each area of the company, and the fluctuations of each business without incurring unnecessary complexity, duplication of services, or costs out of control.

On the other hand, there is no risk of paying for unnecessary services for the current business moment or being forced to alter business decisions to adapt to previously acquired obligations or different market conditions. All the aspects mentioned above must be considered by organizations considering starting their multi-cloud strategy and those that have already taken this step. Count on the support of Intcomex Cloud experts to accompany you on this journey and ensure that you find the optimal multi-cloud strategy for your clients.

The cloud computing event took place in Las Vegas, NV, USA, from November 29 to December 3rd as both as an in-person and a virtual event

After canceling its in-person annual cloud computing conference last year in favor of a virtual event due to the coronavirus pandemic, Amazon Web Services (AWS) re:Invent returned to Las Vegas in 2021 for its 10th edition, and Intcomex Cloud was there as a strategic partner. 

This year, the cloud computing event was held across multiple venues in Las Vegas and virtually, so those attendees who weren’t able to attend to Las Vegas would also take part in it safely.  

Among the most relevant announcements AWS made during the conference an overhaul of the partner program to introduce the new “partner paths”, new partner competencies for energy, migration and mainframe modernization, and a set of new services for data analytics stood out. 

These are the ten biggest announcements AWS made during re:invent 2021:

Partner Program Overhaul

A replacement of the technology and consulting partner-type models to focus on what partners offer instead. The AWS partner program will offer five “paths” for partners to fit into starting January 31, 2022. 

Migration And Modernization Competency

AWS migration and modernization competency for partners showcases validated software solutions for customers. Through automation, this new competency is capable of cutting the customer asset modernization process in weeks.

“AI For Data Analytics “

A set of partner solutions called AI for Data Analytics (AIDA) to expand predictive analytics capabilities in workspaces.

Data Exchange For APIs 

This tool allows customers to subscribe to APIs in Data Exchange, call them using AWS SDK and govern from any AWS API call like IAM and CloudTrail. 

Data Exchange For Amazon Redshift Update

AWS Data Exchange for Amazon Redshift allows users to find, subscribe to, and query data from multiple providers in Amazon Redshift without setting up extract, transform and load (ETL) or data pipelining tools. 

Energy Competency Generally Available  

AWS has made its Energy Competency generally available. Now, AWS partners will be able to showcase solutions that have undergone rigorous validation, including a third-party technical review and customer reference audit. 

AWS Marketplace For Containers Anywhere   

AWS Marketplace for Containers Anywhere capability allows customers to find, subscribe, deploy, and govern dozens of new container offerings directly onto the Kubernetes environment of their choice. 

More Tools for Public Sector and Smaller Partners   

New initiatives and programs to help partners migrate customer property to the cloud, including one focused on assisting ISVs to move electronic health records to the cloud in a secure way.  

Graviton Ready Program  

A new program that validates software products that integrate with Graviton processors, which are meant to enable the best price/performance for Amazon Elastic Compute Cloud (Amazon EC2) workloads. 

GameDay Benefits Expansion    

AWS has added benefits to GameDay for partners in the service delivery, service ready, competency, and MSP differentiation programs. Now, partners can use GameDay to explore AWS services, architecture patterns, best practices, and group cooperation. 

The cloud gives you the ability to develop the experience that your customers and consumers are waiting for today. Are you ready to take on this challenge?

Customers and consumers are increasingly demanding more. They seek consistent, continuous, fluid experiences with minimal adaptations or concessions on their part and favor those that offer a personalized commitment or relationship. What a great challenge!

They are not just more demanding. They have also changed the way they choose and approach products or services. Today digital interactions reign. These channels, which were considered complementary until recently, must focus on building a relationship with them. This digital experience is made easy by the cloud. It occurs through applications, products designed as digital from their conception, and omnichannel experiences that, supported by the cloud, deliver to users exactly what they’re expecting.

This new digital experience is present in all types of industries and all business sizes. For example, 83% of large companies had their workloads stored in the cloud during 2020. In addition, users of these companies have reported that an average employee uses approximately 36 cloud-based services in a typical workday.

Companies around the world can deliver experiences that guarantee security and control costs for customers. But they don’t stop there. Consumers take these benefits for granted. But, today, they are looking for meaningful connections to products.

The cloud helps ensure that business development is focused on these customer expectations. It is the key to leveraging customers’ information through their interactions to generate relevant insights. In this way, each client’s journey and relationship with the brand will be meaningful and develop a customer or consumer commitment to said brand.

The ability to effectively analyze data, powered by the cloud, facilitates scalability, fosters innovation and agility, and enables trust-building transparency in interaction. In this way, thanks to the cloud, it is possible to offer subscription services designed so that the customer experience is based on a deep connection with the brands while generating recurring income for the business—ideal for both parties. If the customer experience is significant, they will continue to connect with the brand, and the relationship and consumption will continue, the ultimate goal of business.

Find Intcomex Cloud solutions in the cloud so that your clients of all industries and business sizes can design and develop the experiences that their clients are looking for and, in this way, grow and achieve stable and consistent success.