Context
Cloudify Solutions, a cloud services reseller, wanted to stand out from the competition and strengthen its brand by giving customers a shopping experience that truly felt like their own—right inside the Intcomex Cloud Platform (ICP).
The Challenge
Customers were using a standard portal with no Cloudify branding. Without a visual identity in place, it was harder for Cloudify to show added value or build long-term loyalty.
The Solution
Cloudify turned on the Marketplace Branding service in ICP and customized the look and feel of their marketplace. Here’s how they did it:
- Added a CNAME record in their DNS pointing to marketplacebr.ccpaas.net.
- From ICP, clicked NEW SERVICE and activated Marketplace Branding.
- Customized the portal with their own:
- Subdomain
- Portal title
- Brand colors
- Company logo
- Custom favicon
- Wrapped up the setup, and within 30 minutes, their branded marketplace was ready to go live.
The Results
✅ Stronger brand presence: Customers now shop and manage licenses in a portal that looks and feels like Cloudify.
✅ Better customer loyalty: A personalized experience made repeat customers feel more connected.
✅ Competitive edge: Cloudify stood out from other resellers still using the generic ICP portal.
Conclusion
By customizing their marketplace with ICP, Cloudify turned a standard sales channel into a digital storefront that reflects their brand—building trust, professionalism, and perceived value with every customer interaction.
