Background
ITPro Partners, a cloud solutions reseller, works with a wide range of clients, each with different budgets and needs. To stay competitive and improve their profit margins, ITPro started customizing price lists through the Intcomex Cloud Platform (ICP) using the Marketplace tool.
The challenge
With a standard price list, ITPro couldn’t easily apply different margins based on each customer’s profile. This made it hard to implement tiered pricing strategies and led to missed opportunities for better profitability.
The solution
Using ICP, ITPro Partners took advantage of the ability to create and assign custom price lists. Here’s how they did it:
- Cloned an existing list – They copied the default list and renamed it with the client’s name for easy tracking.
- Adjusted pricing – Exported Microsoft prices and applied a formula to add a custom margin of 10% (or more, depending on the client).
- Uploaded and reviewed – Imported the new list, checked the pricing, and saved it directly from the Marketplace dashboard.
- Assigned to the client – Set the customized list as the active one for the client from their profile in ICP.
Results
- Higher margins – Tailored pricing helped increase profits without affecting competitiveness.
- Better segmentation – Corporate clients received different pricing from SMBs, based on their buying volume.
- Centralized control – The sales team can now create targeted price lists by industry or campaign, without relying on tech support.
Conclusion
Thanks to ICP’s price list feature, ITPro Partners turned their sales approach into a more profitable, customized, and scalable strategy. Their team can now respond faster to market changes with the right offers for every client.
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